Outlink report

Analytics new

The outlink report shows links that are on your website and direct visitors to external websites. Outlink data helps you learn where people click out from your site — be it your Facebook, LinkedIn, or Instagram page, documentation on GitHub, or your website that you track separately.

To view the report, follow these steps:

  1. Go to Menu > Analytics (new).
  2. Navigate to Reports.
  3. On the left, click Outlinks.
  4. View the report.
An outlink report in Piwik PRO Analytics.

Metrics in the report

In the outlink report, you’ll find the following metrics:

  • Unique outlinks: The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once.
  • Outlinks: The number of clicks on links to external domains.

You can apply segments to this report, export this report to a CSV, XML, JSON, or JSON (KV) file format, or customize the report.

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