The Site Search report shows you what people search for on your website using the internal search engine (if you have one on your site).
Tracking internal searches is a great way to learn what your visitors are looking for, or what they have trouble finding without the search engine. Knowing that you can change the website’s layout or map. By looking at keywords you can get ideas for new articles and other content that will be helpful for your customers.
Keywords and Following Pages
Learning the most popular keywords among your visitors is just one part of this report. The other part is seeing where they went to using the search results. The Pages Following a Site Search report will show you websites most frequently visited after all the searches.
If you want to find out which keywords lead to each of these websites, you can use the Transitions report and choose the From Internal Search option.
There are two more useful reports in the Site Search report: Search Keywords with No Results and Search Categories. The first one will show you keywords that didn’t show any results in the search engine. This will tell you that either your internal search engine is not working properly, or you lack some content on your website.
Things to know
While using the Site Search report, there are a few helpful things to know.
- By default, the site search tracking is turned on for every website.
- By default, Piwik PRO tracks the most popular search query parameters like q, query, s, search, searchword, keyword.
- If your website uses different queries you’ll need to add them to the website’s settings.
- You can set up the site search tracking individually for each website or globally for all websites.
If you want to add queries to the site search tracking globally for all websites, follow these steps:
- Go to Menu > Analytics settings.
- Navigate to Settings.
- Scroll down until you see the Site search tracking.
- Input additional queries.