Consent Form as a Bottom Bar

A bottom bar consent form is a small bar that shows up at the bottom of the page asking for consent to data collection and usage. The form has an extended view, which shows all consent types and allows a visitor to toggle it one by one. For example, analytics, conversion tracking, remarketing, and more.

For a bottom bar consent form, you can set four forms: a consent form, consent form — single tag type, consent form — success note, and consent form — failure note. In this article, we’ll show you how.

Before you start

Here are some things to know, before you begin working with consent forms:

  • A bar will show up only when you have the GDPR compliance turned on, you have at least one tracking tag published, and a visitor enters your website for the first time.
  • A bar will show consents that relate to tag types you’ve set in Tag Manager .
  • When you publish a tag with a type that you haven’t collected consent for yet, the bar will show up to all visitors and will ask for this consent type.

A consent form template is a basic template used when you run multiple tag types requiring specific consent. For example, if you’re collecting data with Analytics and use a Facebook pixel tag for remarking, you can use this consent form with two types of consents — analytics and remarketing.

When a visitor clicks an agree-to button, they will consent to all types of data collection and usage that we’re using on our website. For example, analytics and remarketing. When a visitor clicks a link with an extended view, they will see all types of consents listed and will be able to toggle the ones they want to agree to.

To edit the consent form template, follow these steps:

  1. Go to Menu > Consent Form.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the consent form.
  6. Click Toggle detailed settings to edit an expanded view of the form.
  7. Click an element of the form you want to change and edit it.
  8. When done, click Save.

When you run only one tag type, you can use a simpler version of a bottom bar consent form — the single tag type consent form. This form will show a short text and buttons to agree or disagree for consent. In most cases, you would use it when you track only analytics data and don’t do any remarketing, conversion tracking, or A/B testing on your website.

To edit the consent form template, follow these steps:

  1. Go to Menu > Consent Form.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the consent form.
  6. Click an element of the form you want to change and edit it.
  7. When done, click Save.
  8. Mark Show single type consent for only for and select the type of consent. In most cases, that will be analytics.

A success note is a bottom bar that shows up once a visitor makes a decision about data collection and usage. It will show up for visitors who agreed, partially agreed, and disagreed to data collection and usage. The success note is an optional bar that you can turn on or off.

To edit the success note template, follow these steps:

  1. Go to Menu > Consent Form.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the success note.
  6. Click an element of the form you want to change and edit it.
  7. When done, click Save.
  8. Mark Show success note after consent decision. If at any point you’ll need to turn the success note off, unmark this option.

A failure note is a bottom bar that shows up when there is a problem with saving the choices a visitor makes in the consent form. In most cases, this note appears when there are disruptions with an internet connection.

To edit the failure note template, follow these steps:

  1. Go to Menu > Consent Form.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the failure note.
  6. Click an element of the form you want to change and edit it.
  7. When done, click Save.

When everything is set up and you’re happy with how it looks like, you need to activate the bottom bar consent form.

To activate a bottom bar consent form, follow these steps:

  1. Go to Menu > Consent Form.
  2. Navigate to Consent templates.
  3. From the drop-down, select the Consent form as a bottom bar.
  4. Click Activate this consent form type.

Once you activate the form, it will be life for visitors. In addition to a bottom bar consent form, you can set up the reminder widget and privacy policy page widgets.

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