Consent form as a bottom bar

Needed permissions: owner, manage or edit & publish

A bottom bar consent form is a small bar that is displayed at the bottom of the page asking for consent to data collection and usage. The form has an extended view, which shows all consent types and allows a visitor to toggle it one by one. For example, analytics, conversion tracking, remarketing, and more.

For a bottom bar consent form, you can set four forms: a consent form, consent form — single tag type, consent form — success note, and consent form — failure note. In this article, we’ll show you how.

Before you start

Here are some things to know, before you begin working with consent forms:

  • A bar will be displayed only when Consent Manager is turned on, you have at least one tracking tag published, and a visitor enters your website for the first time.
  • A bar will show consents that relate to tag types you’ve set in Tag Manager .
  • When you publish a tag with a type that you haven’t collected consent for yet, the bar will be displayed to all visitors and will ask for this consent type.
  • You can add and change the language of the form

A consent form template is a basic template used when you run multiple tag types requiring specific consent. For example, if you’re collecting data with Analytics and use a Facebook pixel tag for remarking, you can use this consent form with two types of consents — analytics and remarketing.

Consent form as a bottom bar.

A visitor has a choice to click on an agree-to button or a reject-all-data link. When a visitor agrees, they consent to all types of data collection and usage on our website — for example, analytics and remarketing. When a visitor clicks a link with detailed settings, they will see a list of all types of consents and will be able to toggle the ones they want to agree to.

Detailed settings on a bottom-bar consent form.

To edit the consent form template, follow these steps:

  1. Go to Menu > Consent Manager.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Consent form as a bottom bar in Consent Manager.
  6. Click Edit template of the consent form.
  7. Edit consent form in Consent Manager.
  8. Click Toggle detailed settings to edit an expanded view of the form.
  9. Click an element of the form you want to change and edit it.
  10. Tip: In the editor, you will see all types of consents. You can change their names, but you can’t remove them from the template. They will show up on your website only if you are running a tag with a corresponding consent type.

  11. When you’re done, click Save.

When you run only one tag type, you can use a simpler version of a bottom bar consent form — the single tag type consent form. This form will show a short text and buttons to agree or disagree for consent. In most cases, you would use it when you track only analytics data and don’t do any remarketing, conversion tracking, or A/B testing on your website.

To edit the consent form template, follow these steps:

  1. Go to Menu > Consent Manager.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the consent form.
  6. Edit single tag type consent form in Consent Manager.
  7. Click an element of the form you want to change and edit it.
  8. When done, click Save.
  9. Mark Show single type consent for only for and select the type of consent. In most cases, that will be analytics.
Show single consent form in Consent Manager.

A success note is a bottom bar that is displayed after a visitor makes a decision about data collection and usage. It will be run for visitors who agreed, partially agreed, and disagreed to data collection and usage. The success note is an optional bar that you can turn on or off.

To edit the success note template, follow these steps:

  1. Go to Menu > Consent Manager.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the success note.
  6. Edit success note in Consent Manager.
  7. Click an element of the form you want to change and edit it.
  8. When done, click Save.
  9. Mark Show success note after consent decision. If at any point you’ll need to turn the success note off, unmark this option.

A failure note is a bottom bar that is displayed when there is a problem with saving the choices a visitor makes in the consent form. In most cases, this note appears when there are disruptions with an internet connection.

To edit the failure note template, follow these steps:

  1. Go to Menu > Consent Manager.
  2. From the website picker, choose the website you want to work with.
  3. Navigate to Consent templates.
  4. From the drop-down, pick Consent form as a bottom bar.
  5. Click Edit template of the failure note.
  6. Click an element of the form you want to change and edit it.
  7. When done, click Save.

When everything is set up and you’re happy with how it looks like, you need to activate the bottom bar consent form.

To activate a bottom bar consent form, follow these steps:

  1. Go to Menu > Consent Manager.
  2. Navigate to Consent templates.
  3. From the drop-down, select the Consent form as a bottom bar.
  4. Click Activate this consent form type.
Activate bottom consent form in Consent Manager.

Once you activate the form, it will be life for visitors. In addition to a bottom bar consent form, you can set up the reminder widget and privacy policy page widgets.

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