Glossary of Custom Reports
Event – an action performed by your visitor. Actions can be page views, internal site searches, downloads or outlinks.
Page View – the visitor loaded a web page or an app screen
Outlink – the visitor clicked on a link to an external domain
Download – the visitor downloaded an asset
Site search – the visitor used the in-app search
Custom – visitor’s action triggered a custom event
Content Impression – a piece of content was visible for the visitor
Content Interaction – the visitor interacted with a piece of content
Goal Conversion – the visitor performed an action that the marketer defined as a Goal
Ecommerce Conversion – the visitor made a purchase (requires ecommerce plugin)
Abandoned cart – the visitor abandoned a cart with items (requires ecommerce plugin)
Session – event recorded for a specific visitor are grouped together in a session. If a visitor comes to your application for the first time, or an event is recorded more than X minutes after the last one, a new session is created.