Download report


The download report shows links that visitors click to download files on your website. Download data helps you learn which files people pick from your site — be it a white paper, a case study, or a guide in pdf.

Piwik PRO tracks over seventy popular file formats. You’ll find a full list of them at the end of this article.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Downloads.
  4. View the report.
    Download report in Piwik PRO

Metrics in the report

In the download report, you’ll find the following metrics:

  • Unique downloads: The number of unique clicks on links to downloadable files. When a visitor clicks the same link many times during a session, it will be counted only once.
  • Downloads: The number of clicks on links to downloadable files.

You can apply segments to this report, export this report to a CSV, XML, JSON, or JSON (KV) file format, or customize the report.

Tracked file formats

Here’s a list of tracked file formats:

7z, aac, apk, arc, arj, asf, asx, avi, azw3, bin, bz, bz2, csv, deb, dmg, doc, docx, epub, exe, flv, gif, gz, gzip, hqx, ibooks, jar, jpg, jpeg, js, mp2, mp3, mp4, mpg, mpeg, mobi, mov, movie, msi, msp, odb, odf, odg, ods, odt, ogg, ogv, pdf, phps, png, ppt, pptx, qt, qtm, ra, ram, rar, rpm, sea, sit, tar, tbz, tbz2, tgz, torrent, txt, wav, wma, wmv, wpd, xls, xlsx, xml, z, zip.

For developers: You can set up downloads manually by modifying the tracking code:

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