Outlink report


The outlink report shows links that are on your website and direct visitors to external websites. Outlink data helps you learn where people click out from your site — be it your Facebook, LinkedIn, or Instagram page, documentation on GitHub, or your website that you track separately.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Outlinks.
  4. View the report.
    Outlink report in Piwik PRO
  5. If you want to see two dimensions in a single view, click + and choose a dimension.
    Outlink report in Piwik PRO

Metrics in the report

In the outlink report, you’ll find the following metrics:

  • Unique outlinks: The number of unique clicks on links to external domains. When a visitor clicks the same link many times during a session, it will be counted only once.
  • Outlinks: The number of clicks on links to external domains.

You can apply segments to this report, export this report to a CSV, XML, JSON, or JSON (KV) file format, or customize the report.

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