The outlink report displays links on your site that lead visitors to external sites. This data helps you understand where people click to leave your site. This could include links to your Facebook, LinkedIn or Instagram pages, documentation on GitHub and the like.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Outlinks.
- Voila! You can now view your report.
- (Optional) If you want to see two dimensions in a single view, click + and choose a dimension.
Metrics in the report
In the outlink report, you’ll find the following metrics:
| Metric name | Description |
|---|---|
| Unique outlinks | The number of unique clicks on links to external domains. If a visitor clicks on the same link multiple times during a session, it is counted only once. |
| Outlinks | The number of clicks on links to external domains. |