Internal search report


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The internal search report displays the search terms that visitors use to search your site. This data helps you understand what visitors are looking for on your site, which can guide you in creating more relevant content for them. To get this search data, you need to have a search engine on your site. If you don’t have one, the report will be empty.

Piwik PRO tracks popular search query parameters like q, query, s, search and searchword. However, if your site uses different queries, you can add them to the site’s settings in Menu > Administration > Sites & apps > Data collection > Internal search engine.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Internal search.
  4. All done! You can now view your report.
    Internal search report in Piwik PRO
  5. (Optional) Click a section name to view a specific section of this report.
    Internal search report in Piwik PRO

    Note: Piwik PRO automatically tracks keywords and counts how many times each keyword is searched. But, you can collect additional data like search categories and average search result count if you wish.

  6. (Optional) If you come across a nested dimension in the report, simply click on the dimension to explore more detailed data.
    Internal search report in Piwik PRO

Metrics in the report

The table below describes the metrics you’ll find in your internal search report.

Metric name Description
Searches The number of searches on your site.
Average search results count The average number of search results displayed to a visitor.

Note: You can customize this report, apply segments to it, export it to a CSV, XML, JSON or JSON (KV) file format or share it with your teammates.

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