The Google Search Console report combines data from the Google search engine with data about visitors on your website. It shows the queries people used on Google before they came to your website and the landing pages through which they entered. This report works only if you’re integrated with Google Search Console. If you’re not, follow our guidelines and connect Google Search Console to your website.
In the Google Search Console report, you’ll see four sections that relate to data from Google:
- Landing pages: Lists pages on your website that visitors landed on after clicking search results in Google. A landing page may perform well in Google search results — has lots of impressions and clicks — but it may not be engaging after visitors land on it — has high bounce rate, short average time on page, or low goal conversion rate. You need to check what may cause that. Are visitors looking for something else? Is it difficult for them to accomplish a goal? Or maybe, do they run into some technical problems?
- Keywords: Lists keywords (queries) that people type in the Google search to reach your website. When you analyze the number of impressions and the average position, you learn how well the search engine picks up the content of your website and shows it in results. The number of clicks and click-through rate (CTR) reflect if your website, appearing in search results, gives visitors what they are looking for.
- Devices: Shows types of devices visitors used when they searched on Google and clicked the search results to come to your site. Device data helps you identify tech problems people may face while getting to your website from Google.
- Countries: Shows countries from which visitors searched on Google and clicked the search results to arrive to your website.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Google Search Console.
- View the report.
- To access specific sections of the report, click the section name.
- Also, whenever you see a nested dimension in the report, you can click the dimension to dig deeper into data.
In the Google Search Console report, you’ll find the following metrics:
- Impressions: The number of times any URL from your site appeared in Google search results and was seen by a visitor. It doesn’t include paid Google Ads search impressions.
- Clicks: The number of clicks on your website URLs from Google Search results. It doesn’t include clicks on paid Google Ads search results.
- CTR: The click-through rate.
CTR = Clicks / Impressions * 100
- Average position: The average ranking of your website’s URL for the one or more keywords. For example, if your site’s URL appeared at position 3 for one keyword and position 7 for another keyword, the average position would be 5 ((3+7)/2).
Tip: Learn how to use metrics and dimensions from Google Search Console in custom reports.