Google Search Console Report
The Google Search Console report allows you to see how data from Google search engine, like keywords (queries) and impressions, correspond to data from your website, like bounce rate, sessions or goal conversions. With this information, you can analyze what people google to reach your website and how they behave upon arrival.
This report works only if you have the Google Search Console integration enabled. If you haven’t done so, follow our guidelines and connect Google Search Console to your website.
About the report
The Google Search Console report consists of four reports: landing pages, keywords, devices, and countries. In a minute, we’ll describe each of them in detail. But first, we’ll show you how to access the report.
To see data for Google Search Console report, follow these steps:
- Log in to Piwik PRO.
- Go to Menu > Analytics (new).
- Navigate to Reports.
- On the left, click Google Search Console.
Landing pages report
The landing pages report lists your website’s pages that visitors landed on after clicking search results in Google. For each landing page, you will see the number of impressions, clicks, sessions, a bounce rate, an average time on page, and a goal conversion rate.
The landing page may perform well in Google search results, for example, has lots of impressions and clicks, but it may not be engaging, for example, has high bounce rate, short average time on page, or low goal conversion rate. In this case, it may show that the content of your website is not what visitors have in mind, it’s difficult for people to accomplish a goal on the website, or visitors run into some technical problems. To understand the issue better, you may investigate further by looking at a goal report (Menu > Analytics > Goals), analyze a funnel report (Menu > Analytics > Funnels), or look into a page timing report (Menu > Analytics (new) > Page timings).
A single landing page is usually connected to a few keywords and to see which keyword lead to which landing page you need to view the keywords report, which we’ll cover next.
The keywords report lists keywords (queries) that people type in the Google search to reach your website. Keywords generate impressions of your website’s page (landing page) in Google search results. When a person clicks the search result it’s counted as a click and the click is being used to calculate the click-through rate (clicks/impressions * 100). Additionally, the keywords report shows the average position of your website for the keyword.
The keywords report will tell you how people search for your website and how relevant the search results are. By looking at the number of impressions and the average position, you learn how well the search engine picks up the content of your website and shows it in results. The number of clicks and click-through rate (CTR) reflect if your website, appearing in search results, gives visitors what they are looking for.
It’s good to give attention to these data and understand the correlation between the content of your website and how it influences the search results and visitor’s clicks. Surely, it will give you cues on how to optimize the content of your website.
The keywords report has a nested dimension of the session entry URL (landing page). Using it, you can see how keywords correlate to landing pages.
To access the landing pages for the keyword, follow these steps:
- Go to Google Search Console > Keywords.
- Click a keyword for which you want to see the session entry URL (landing page).
- View the report.
The devices report shows you three device types: desktop, smartphone, and tablet combined with a view of impressions, clicks, sessions, bounce rate, average time on page, and goal conversion rate. By looking at this report, you can learn which type of device sees the best search engine performance and visitor engagement.
When you notice high numbers of impressions and clicks for one device, but low average time on page and goal conversion rate or a high bounce rate, that can be a signal that your website interests visitors using such device, but they have a hard time while being on your website. Knowing that you can improve the design of the content and trim it for that device.
The devices report has a nested dimension of the session entry URL (landing page). Using it, you can see which landing pages were seen on a single device.
To access the landing pages for the device, follow these steps:
- Go to Google Search Console > Devices.
- Click a device for which you want to see the session entry URL (landing page).
- View the report.
The countries report lists countries and a view of impressions, clicks, click-through rate (CTR), and an average position of your website in search results. By going through this report you can see in which country your website performs best when it comes to search results, and how engaged visitors are with your landing pages.
When you notice that for a single country the number of impressions, clicks, the click-through rate, and an average position are significantly high you may consider developing a website in the language of this country because there may be visitors waiting for your content, or customers waiting for your business to come.
The countries report has a nested dimension of the keyword (query). Using it, you can see which queries are most popular in a single country.
To access keywords for the country, follow these steps:
- Go to Google Search Console > Countries.
- Click a country for which you want to see keywords.
- View the report.
Google Search Console metrics and dimensions
To make things clearer, we’d like to explain the metrics used for Google Search Console report in Piwik PRO. These metrics are all marked with a side note
(search engine). This way you can distinguish them from analytics metrics. The metrics are:
- Impressions (search engine)
- Clicks (search engine)
- CTR (search engine), the full name is a click-through rate
- Average position (search engine)
The dimensions used for the Google Search Console report are:
- Device type
- Session entry URL
- Search engine keyword
A few of the dimensions listed above can be used to combine data from Google Search Console with analytics data of your website in Custom Reports. So if you need to build a unique report with the blend of these data, you are free to do that. For more information on how to use Google Search Console data, read on “Using Google Search Console Metrics and Dimensions in Custom Reports“.