Page title report (classic)

Analytics classic

The page title report shows you all visited pages on your website defined by a page title.

For each page, you can view several metrics:

  • Pageviews will tell you how many times people viewed a particular page. With this metric, you can discover popular pages or see the content that is rarely viewed. That will help you decide how to structure pages and trim content on your website.
  • Unique pageviews will strip multiple visits from the Pageviews metric. If a person views the same page several times during one visit, the Unique Pageviews metric will show only one view for that page. It will give you a more accurate look at the amount of traffic on your pages.
  • Bounce rate for a page shows you the percentage of people who viewed this one page and left (single-page visits divided by all visits to the page). If the bounce rate is high for a page it means that visitors have no interest in seeing other pages, or that the page has met all their needs.
  • Average time on page tells you for how long, on average, people are on the page. However, the time will not account for people who viewed a single page and left, since the counting mechanism can collect data only if a visitor opens another page on your website. So take this metric with a pinch of salt and keep in mind its limitations.
  • Exit rate is the percentage of people who viewed this page as the last one during a session. A high exit rate indicates pages that make people leave your website. A low exit rate indicates pages that people view on their way to other pages on your website.
  • Average generation time is the average time visitors need to wait to view a page. This metric can help you diagnose the loading speed of your website, and spot pages that take too long too load.

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