The content performance report shows how many times people viewed and interacted with different parts of your site, like banners, popups and contextual ads. To collect data for this report, you need to set up content tracking. Here’s what you need to do:
- To track popups set with a popup tag and contextual ads set with a custom content tag, turn on content tracking in Menu > Tag Manager > Piwik PRO tag (tracking code) > Interactions with popups and content.
- To track any other element, turn on content tracking in Menu > Tag Manager > Piwik PRO tag (tracking code) > Interactions with popups and content and tag your element in your site’s code. For more, see content tracking setup.
In the content performance report, you’ll find two sections that correspond to the labels you assign when setting content tracking:
- Content name: The name of the tracked content block. You define this when setting up content tracking.
- Content piece: The piece of the tracked content block, such as a creative, banner or video. You define this when setting up content tracking
To view the content performance report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Content performance.
- All done! You can now view your report.
- (Optional) Click a section name to view a specific section of this report.
- (Optional) If you come across a nested dimension in the report, simply click on the dimension to explore more detailed data.
- (Optional) If you want to see two dimensions in a single view, click + and choose a dimension.
Metrics in the report
The table below describes the metrics you’ll find in your content performance report.
| Metric name | Description |
|---|---|
| Content impressions | The number of content impressions delivered. |
| Unique content impressions | The number of unique content impressions delivered. |
| Content interactions | The number of visitor interactions with a content block, such as clicking on an item in a content block. |
| Unique content interactions | The number of unique visitor interactions with a content block. Each unique combination of content name, piece and target is counted once per session. |
| Content interaction rate | The percentage of visitors who interacted with the displayed content. Content interaction rate = Content interactions / Content impressions * 100% |