The page report shows how traffic spreads on pages on your website. You probably will spend a great deal of time looking at this report as it highlights the content popular among visitors. It also lets you analyze traffic channels and devices used to browse those pages.
This report is based on page URLs and page titles — two elements that describe a web page. In most cases, page titles are unique for each page, but it may happen that they are not. For example, a 404 page has the same page title for all broken links. A page URL, on the other hand, is always unique for a web page. So when you go through reports, don’t be surprised that you see differences in those two categories.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Pages.
- View the report.
- To access specific sections of the report, click the section name.
- Also, whenever you see a nested dimension in the report, you can click the dimension to dig deeper into data.
- If you want to see two dimensions in a single view, click + and choose a dimension.
- To go to the page on your website, click on an icon.
- To see user flow for the page, click on an icon.
Sections in the report
This report has a few sections that can point to different aspects of page performance. The sections are:
- Pages: It shows a page URL and a nested channel, device type and model. It helps you spot well-performing pages and analyze traffic sources that lead to those pages.
- Page titles: It shows a page title and a nested channel, device type and model.
- Entry pages: It shows a page that was first during a visitor’s session. It has a nested session’s second URL, channel, device type and model. It lets you analyze entry points to your website.
- Exit pages: It shows a page that was last during a visitor’s session. It has a nested channel, device type and model. It lets you analyze exit points from your website.
- Page speed: It shows a page and its average generation time. It has a nested channel, device type and model. It lets you examine how fast pages load in visitors’ browsers. For a more detailed report with page speed, see the page timing report.
Metrics in the report
In the page report, you’ll find the following metrics.
Page and page title section
- Page views: The number of times a page was visited.
- Unique page views: The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once.
- Entries: The number of page views for a page that was first during a session.
- Page bounce rate: An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion.
Page bounce rate = (Bounces / Entries) * 100% - Exit rate: The percentage of sessions that finished on a selected page.
Exit rate = Exits / Sessions * 100%
Entry page section
- Entries: The number of page views for a page that was first during a session.
- Page bounce rate: An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion.
Page bounce rate = (Bounces / Entries) * 100% - Page views: The number of times a page was visited.
- Unique page views: The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once.
- Goal conversion rate: The percentage of sessions during which visitors completed a goal.
Goal conversion rate = (Sessions with a completed goal / Sessions) * 100%(You need to set goals to collect this data.) - Sum of goal revenue: The revenue counted for the goal. (You need to set goals to collect this data.)
Exit page section
- Exits: The number of page views for a page that was last during a session.
- Sessions: The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over).
- Exit rate: The percentage of sessions that finished on a selected page.
Exit rate = Exits / Sessions * 100% - Unique page views: The number of times a page was uniquely visited. If a visitor views a page several times during one session, it will be counted only once.
Page speed section
- Average page generation time: The average page loading time on the visitor’s device.
- Page views: The number of times a page was visited.
- Page bounce rate: An accurate bounce rate for a page URL or page title. The percentage of sessions during which visitors viewed only that page and didn’t continue to another page view, goal conversion, or ecommerce conversion.
Page bounce rate = (Bounces / Entries) * 100% - Goal conversion rate: The percentage of sessions during which visitors completed a goal.
Goal conversion rate = (Sessions with a completed goal / Sessions) * 100%(You need to set goals to collect this data.) - Sum of goal revenue: The revenue counted for the goal. (You need to set goals to collect this data.)
You can apply segments to this report, export this report to a CSV, XML, JSON, or JSON (KV) file format, or customize the report.