The website & social media report reveals the referrers that bring visitors to your site. It includes sites that have talked about your brand, platforms like Medium or Quora, and social media sites where people chat about your site.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Websites & social.
- Done! You can now view your report.
- (Optional) Click a section name to view a specific section of this report.
- (Optional) If you come across a nested dimension in the report, simply click on the dimension to explore more detailed data.
Tip: In this report, you’ll find a nested dimension with the referrer URL. In most cases, the URL will lead to the exact page where the link to your site was placed.
- (Optional) If you want to see two dimensions in a single view, click + and choose a dimension.
Metrics in the report
The table below describes the metrics you’ll find in your website & social report.
| Metric name | Description |
|---|---|
| Visitors |
The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day. Note: Learn more about visitors. |
| Sessions |
The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event performed in that session. Note: Learn more about sessions. |
| Bounce rate |
The percentage of sessions in which visitors only viewed one page and didn’t proceed to another page view, goal conversion or order. Note: Learn more about bounce rate |
| Goal conversion rate |
The percentage of sessions in which visitors completed a goal. Note: You need to set goals to collect this data. |
| Sum of goal revenue |
The amount of revenue calculated for a goal. Note: You need to set goals to collect this data. |
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