Go Back

Campaigns

January 23, 2018

Campaigns reports are dedicated to providing you data on the marketing campaigns you are running. To track your marketing campaigns you need to add special parameters to your links. This can be done easily with the help of the Piwik PRO URL Builder. This is especially important, as it lets you track how successful your marketing efforts are.

If you want some tips on how to tag your links, check out Piwik PRO blog post on URL Tagging Best Practices.

Piwik PRO offers six different campaign reports, so you can analyze your efforts from various perspectives, compare metrics and variables. These six reports are:

  • Campaign Names,
  • Campaign Keywords,
  • Campaign Sources,
  • Campaign Contents,
  • Campaign Mediums,
  • Campaign Source – Medium,
  • All these reports look similar and arrange data in similar ways. For each referrer you can check the number of visits, actions, number of actions per visits, average time spent on website and bounce rate. And all this information can be organized by campaigns names, keywords, sources, contents, mediums and source-medium.