Campaign report

The campaign report gives you information about how well your online campaigns are working. We gather the data for this report from URL parameters that you use when running your campaigns. So whenever you run an online campaign, make sure to tag your links using our Piwik PRO URL builder.

In the campaign report, you’ll find five sections:

• Campaign: This section shows all the campaigns you’re currently running.
• Source/medium: The source is where you advertise, like a newsletter or social media site. The medium refers to the type of advertising, such as a banner ad, sponsored post, or cost-per-click (CPC) ad.
• Keywords: These are the words or phrases you use in paid search campaigns.
• Contents: The content label helps you tag and organize different call-to-actions (CTAs) within a campaign.
• Campaign ID: Each campaign has a unique identifier, called the campaign ID, which is used to tag that specific campaign.

To view the report, follow these steps:

1. Go to Menu > Analytics.
2. Navigate to Reports.
3. On the left, click Campaigns.
4. All done! You can now view your report.

   

5. (Optional) Click a section name to view a specific section of this report.

   

6. (Optional) If you come across a nested dimension in the report, simply click on the dimension to explore more detailed data.

   

7. (Optional) If you want to see two dimensions in a single view, click + and choose a dimension.

   

Metrics in the report

The table below describes the metrics you’ll find in your campaign report.