Search engine and keyword report (classic)

Analytics classic

Search engine and keyword report provides you with information about the search engines (duh!) your visitors used to find your website and which keywords your visitors are looking for before getting to your site.

Unfortunately, certain engines don’t make information on keywords available and in such cases, you’ll get a “keyword not defined” response. If you want to learn more about Google’s decision to make all searches secure check out this article.

Still, this report will help you learn which search engines are most popular among your visitors, and the keywords report will display data on visits, actions, actions per visit and the average amount of time a visitor spent on your website.

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