Campaign report


The campaign report shows data about online campaigns that you run via newsletters and ads. Data for this report are sourced from tagged URLs that link to your website. So whenever you run an online campaign and want to track its performance, use our Piwik PRO URL builder to label your links.

In the campaign report, you’ll see five sections that relate to labels used in your campaigns:

  • Campaign: The name of a campaign, for example, winter_promo. It relates to pk_campaign. This label is mandatory, and others are optional.
  • Source/medium: The source helps you identify the website where you advertise. The medium points to the way you advertise, for example, via an email or a sponsored post. They relate to pk_source and pk_medium.
  • Keywords: This helps you track keywords used in a paid search campaign. You can also use it when you link to several pages in an email and want to track each link separately. It relates to pk_keyword.
  • Contents: With this label, you can tag different links in one campaign. It relates to pk_content.
  • Campaign ID: You can use an ID to mark a particular link in a campaign. It relates to pk_cid.

For more on how to add parameters to a campaign, read our guide.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Campaigns.
  4. View the report.
    Campaign report in Piwik PRO
  5. To access specific sections of the report, click the section name.
    Campaign report in Piwik PRO
  6. Also, whenever you see a nested dimension in the report, you can click the dimension to dig deeper into data.
    Campaign report in Piwik PRO
  7. If you want to see two dimensions in a single view, click + and choose a dimension.
    Campaign report in Piwik PRO

Metrics in the report

In the campaign report, you’ll find the following metrics:

  • Visitors: The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.
  • Sessions: The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over).
  • Bounce rate: The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or e-commerce conversion. Bounce rate = Bounces / Sessions * 100%
  • Goal conversion rate: The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% (You need to set goals to collect this data.)
  • Sum of goal revenue: The revenue counted for the goal. (You need to set goals to collect this data.)

You can apply segments to this report, export this report to a CSV, XML, JSON, or JSON (KV) file format, or customize the report.

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