Campaign report


The campaign report gives you information about how well your online campaigns are working. We gather the data for this report from URL parameters that you use when running your campaigns. So whenever you run an online campaign, make sure to tag your links using our Piwik PRO URL builder.

In the campaign report, you’ll find five sections:

  • Campaign: This section shows all the campaigns you’re currently running.
  • Source/medium: The source is where you advertise, like a newsletter or social media site. The medium refers to the type of advertising, such as a banner ad, sponsored post, or cost-per-click (CPC) ad.
  • Keywords: These are the words or phrases you use in paid search campaigns.
  • Contents: The content label helps you tag and organize different call-to-actions (CTAs) within a campaign.
  • Campaign ID: Each campaign has a unique identifier, called the campaign ID, which is used to tag that specific campaign.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Campaigns.
  4. All done! You can now view your report.
    Campaign report in Piwik PRO
  5. (Optional) Click a section name to view a specific section of this report.
    Campaign report in Piwik PRO
  6. (Optional) If you come across a nested dimension in the report, simply click on the dimension to explore more detailed data.
    Campaign report in Piwik PRO
  7. (Optional) If you want to see two dimensions in a single view, click + and choose a dimension.
    Campaign report in Piwik PRO

Metrics in the report

The table below describes the metrics you’ll find in your campaign report.

Metric name Description

The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.

Note: Learn more about visitors.


The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event performed in that session.

Note: Learn more about sessions.

Bounce rate

The percentage of sessions in which visitors only viewed one page and didn’t proceed to another page, goal conversion or order. Bounce rate = Bounces / Sessions * 100%

Note: Learn more about bounce rate

Goal conversion rate

The percentage of sessions in which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100%

Note: You need to set goals to collect this data.

Sum of goal revenue

The amount of revenue generated by a goal.

Note: You need to set goals to collect this data.

Note: You can customize this report, apply segments to it, export it to a CSV, XML, JSON or JSON (KV) file format or share it with your teammates.

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