Channel report


The channel report shows traffic channels that visitors use to reach your website. There are four channel types used in Analytics:

  • Direct entry: A visitor enters your website by typing your site’s URL into the browser. When someone comes to your site through the direct entry, it means they already know your website’s address. So you can treat direct entries as a gauge of your brand awareness.
  • Websites: A visitor enters your site by clicking on a link on another website. For example, if you’ve placed a link to your website on, and somebody clicked on this link, the report will show you the website as a source. Among referring websites, you’ll also find social media sites like Facebook, Pinterest, LinkedIn, and more.
  • Campaigns:  A visitor enters your website by clicking on a link from a campaign you are running like a Google ad, Facebook ad, newsletter, and more. To see campaigns in reports you need to tag them using the Piwik PRO URL Builder or Google URL Builder. 
  • Search engines: A visitor enters your website by clicking on a link in search engine results from Google, Yahoo, and the like. Most people use the Google search engine these days, so most search engine traffic to your website will come from Google.

Note: If default channels are not enough for you, you can use custom channel grouping.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Channels.
  4. View the report.
    Channel report in Piwik PRO
  5. To access specific sections of the report, click the section name.
    Channel report in Piwik PRO
  6. Also, whenever you see a nested dimension in the report, you can click the dimension to dig deeper into data.
    Channel report in Piwik PRO

Metrics in the report

In the channel report, you’ll find the following metrics:

  • Visitors: The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.
  • Sessions: The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over).
  • Bounce rate: The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or e-commerce conversion. Bounce rate = Bounces / Sessions * 100%
  • Goal conversion rate: The percentage of sessions during which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100% (You need to set goals to collect this data.)
  • Sum of goal revenue: The revenue counted for the goal. (You need to set goals to collect this data.)

You can apply segments to this report, export this report to a CSV, XML, JSON, or JSON (KV) file format, or customize the report.

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