The location report shows where visitors to your website are coming from. It includes information about the country, continent, and city, as well as the internet service provider (ISP), organization, and designated market area (DMA). This information can help you understand your audience and target them more effectively with your website’s content and online campaigns. Just note that location data is based on the visitor’s IP address, so if they use a VPN – or you use our IP address masking – it can affect the accuracy of the data.
To view the report, follow these steps:
- Go to Menu > Analytics.
- Navigate to Reports.
- On the left, click Location.
- View the report.
- To access specific sections of the report, click the section name.
- Also, whenever you see a nested dimension in the report, you can click the dimension to dig deeper into data.
- If you want to see two dimensions in a single view, click + and choose a dimension.
Metrics in the report
In the location report, you’ll find the following metrics:
- Visitors: The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.
- Sessions: The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event (after the session is over).
- Bounce rate: The percentage of sessions during which visitors viewed only one page and didn’t continue to another page view, goal conversion, or e-commerce conversion.
Bounce rate = Bounces / Sessions * 100%
- Goal conversion rate: The percentage of sessions during which visitors completed a goal.
Goal conversion rate = Sessions with a completed goal / Sessions * 100%(You need to set goals to collect this data.)
- Sum of goal revenue: The revenue counted for the goal. (You need to set goals to collect this data.)
You can apply segments to all mentioned reports, export any report to the CSV, XML, JSON, or JSON (KV) file format, or customize the report.