Search engine report


The search engine report tells you which search engines people used to reach your website. Most people use Google, Bing and Yahoo!, but there could be other search engines too. Unfortunately, none of these search engines share data about what users searched for, so you won’t find that info in the report. However, you can still check the URL they used to enter your site and get an idea of what they were looking for.

To view the report, follow these steps:

  1. Go to Menu > Analytics.
  2. Navigate to Reports.
  3. On the left, click Search engine.
  4. All done! You can now view your report.
    Search engine report in Piwik PRO
  5. (Optional) If you come across a nested dimension in the report, simply click on the dimension to explore more detailed data.
    Search engine report in Piwik PRO
  6. (Optional) If you want to see two dimensions in a single view, click + and choose a dimension.
    Search engine report in Piwik PRO

Note: Google offers Google Search Console, a tool for measuring site’s search traffic and performance. You can integrate Google Search Console with Piwik PRO to analyze combined data.

Metrics in the report

The table below describes the metrics you’ll find in your search engine report.

Metric name Description

The number of unique visitors. Every visitor is counted once, even if they visit the website many times during the day.

Note: Learn more about visitors.


The number of sessions performed by visitors. A session starts with the first event and ends 30 minutes after the last event performed in that session.

Note: Learn more about sessions.

Bounce rate

The percentage of sessions in which visitors only viewed one page and didn’t proceed to another page, goal conversion or order. Bounce rate = Bounces / Sessions * 100%

Note: Learn more about bounce rate

Goal conversion rate

The percentage of sessions in which visitors completed a goal. Goal conversion rate = Sessions with a completed goal / Sessions * 100%

Note: You need to set goals to collect this data.

Sum of goal revenue

The amount of revenue generated by a goal.

Note: You need to set goals to collect this data.

Note: You can customize this report, apply segments to it, export it to a CSV, XML, JSON or JSON (KV) file format or share it with your teammates.

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