Chapter 12

How to Use a Visitor Log Report

By Anna Tomalik

As we arrive at the last chapter of this guide, we’d like to show you a report that displays every single tracked action a visitor took on your website. For example, viewed a pricing page, scrolled 50%, clicked a signup button, and completed a goal defined as app signup. All this information can be viewed in the visitor log report.

The visitor log report is one of the reports that will show you data in real time. Therefore, you can use it both to analyze historical data as well as to see what’s happening on your website right now. It’s no accident that we’ve put this report at the end of this guide, because now we can see everything that we’ve set up nicely coming together in logs. Let’s take a look.

View the visitor log report

To access the visitor log report, follow these steps:

  1. Go to Menu > Analytics.
  2. In the left-hand menu, click Visitors and select the Visitor Log report.
  3. View the report.

Each log from the report will have a wealth of valuable information. The section on the left shows the date, IP address, type of entry — direct, website, or campaign, internet provider — and custom dimensions, if you’ve set them up.

The section in the middle informs you about visitor type — new or returning, country, browser, operating system, device type, and goal conversions.

The section on the right tells you what actions a visitor took on your website. If you have set tracking for custom events and goals, then these actions will show up in this section.

Moreover, when you hover over any of the icons in the visitor log report, you will see more information regarding this element. For example, device type, brand, model, and resolution.

We encourage you to browse through this report and become familiar with the data it stores. After some time you’ll feel comfortable reading this report like a map that shows a visitor’s behavior. Let’s review an example.

Visitor log example

The following log can tell us how our visitor moved around the Clear Bank website and what actions they took.

First, the visitor spent some time on the home page clear bank/, then clicked a menu item benefits, viewed the page clearbank/benefits, clicked a menu item No Fees, spent some time on the page clearbank/no-fee, clicked a signup button, went through the signup process clearbank/sign-up > clearbank/contact-info > clearbank/identity >clearbank/success, completed a goal App signup, and clicked a login button.

From this log we also learn that the visitor entered the website directly and was using a mobile device with Safari and iOS. By hovering over the icons (as we showed you above) we can gain more information about visitor’s device and location.

There’s one more thing we’d like to show you. In the report, you can see actions like clicking on a menu item, button, or completing a goal. But if we haven’t set tracking for these elements, our report will show only the pages the visitor looked at. Like in the example below.

So whenever you set a custom event with triggers like button click or newsletter signup it will enrich your visitor log report with this data. Moreover, whenever you start tracking these elements, the visitor log will always show you if the data are being collected correctly or not. Keep that in mind and use this report to do checkups.

Cherry on top

In the visitor log report you can also find a visitor profile. It’s an outline of a visitor that stores information about all the visits they’ve made to our website and all the actions they’ve performed. It’s a mine of information, and if you are keen on studying the behavior of people who come to your site, you’ll love this report.

To access the visitor profile, follow these steps:

  1. Go to Menu > Analytics.
  2. In the left-hand menu, click Visitors and pick the Visitor Log report.
  3. In the right, top corner, click View visitor profile.
  4. View the report.
  5. To export the visitor profile to a file in XML format, click the export icon next to the visitor’s ID.

And now we’ve reached the end of this guide. After going through so many topics we are confident you feel enriched with new knowledge and skills. Now it’s time for you to take the leap on your own — experiment, experiment, and experiment even more. Remember, your business and your website are unique, and it’s your task to discover how best to track, collect, and understand data for your particular organization. We wish all the best on your journey. Goodbye!