Data Activation

Audiences

• Watch real-time activity of your visitors and users
• Create an audience in Data Activation (DA)

Data activations

• Custom activation: activate your data
• Google Ads Customer Match: activate your data
• Make: activate your data
• Mailchimp: activate your data
• Microsoft Teams: activate your data
• n8n: activate your data
• Power Automate: activate your data
• Slack: activate your data
• Tray.io: activate your data
• Zapier: activate your data

Use cases

• Send click conversions to Google Ads
• 6 useful examples of how to use audiences and data activations

Attributes

• Add or edit a custom attribute
• Public profile attributes

Data imports

• Import data to enrich user profiles