How do I set up Piwik PRO after using GA4 and Google Tag Manager?

Administration > Users > Invite a user

Administration > Users > Owner access

Admin > Data collection and modification > Data streams > Click on Data Stream > Google tag > View tag instructions > Install Manually

Admin > Data collection and modification > Data streams > Configure tag settings > Installation instructions > Install manually

Administration > Sites & apps > Installation

Note: In Piwik PRO, you install a container with a tracking code. This lets you use Tag Manager, Analytics, Consent Manager and Customer Data Platform.

*Customer Data Platform will be available soon on all accounts.

Admin > Data collection and modification > Data streams

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Note: Referral exclusion is usually used to exclude payment gateways. In Piwik PRO by default, if a visitor returns to the site within the session window (30 minutes), the session will be continued under the original referrer.You can also choose to start a new session when the referrer or campaign changes:

Administration > Sites & apps > Data collection > Start a new session when the campaign changes

Administration > Global sites & apps > Data collection > Start a new session when the campaign changes

Administration > Global sites & apps > Data collection > Start a new session when the referrer changes

Note: Global settings override per-site or app settings.

Admin > Data collection and modification > Data filters (filters out the data on the tracker level)

Admin > Data Display > Comparisons (filters out the data in the reports)

Explore > Create a new exploration > Build a new segment (applied to focus on specific details of data)

Analytics > Settings > Segments

Administration > Sites & apps > Data collection > Don’t collect data from these IP addresses

The setRequestProcessing method can be used to exclude some type of data from the tracker level.

Admin > Data collection and modification > Data streams > Click on Data Stream > Configure tag settings > Adjust session timeout

The default duration of a session is 30 minutes, but it can be adjusted to last longer.

Tag Manager > Piwik PRO > Privacy > Remove the session cookie at custom time

Note: Unlike in GA4, you cannot change the default session duration in Piwik PRO. The 30-minute inactivity timeout is hardcoded and cannot be adjusted.

Administration > Site or app > Basic info > Time zone

Administration > Meta site or app > Basic info > Time zone

Admin > Data streams > Data stream > Redact data > URL query parameters

Alternatively, you could create a custom JS variable that retrieves the query value and is sent with a custom tag that as a field within the fields to set section.

Administration > Sites & apps > Data collection tab > Remove parameters from page URLs

Administration > Settings > Global site & app settings > Data collection > Remove parameters from page URLs

Note: Global settings override individual settings.

Administration > Site > Basic info > Currency

Administration > Meta site or app > Basic info > Currency

Administration > Sites & apps > Data collection > Add crawlers

Administration > Settings > Global site & app settings > Add crawlers

Note: Global settings override individual settings.

Administration > Sites & apps > Data collection > Keywords from your internal search engine

Administration > Settings > Global site & app settings > Keywords from your internal search engine

Note: Global settings override individual settings.

Tag Manager > Piwik PRO tag > UX issues > Detect JavaScript errors

Note: JS errors are tracked by default in Piwik PRO and can be disabled in the Piwik PRO tag.

Analytics > Settings > Custom attribution models

Note: Unlike in GA4, we cannot modify the attribution settings. While custom attribution models can be used to compare data in predefined reports, they do not alter how data is attributed across different channels.

Admin > Data streams > Data stream > Redact data

Note: This can only be achieved through the setRequestProcessing method

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Note: This can only be achieved through the setRequestProcessing method

Tag Manager > Piwik PRO tag > Recognize a visitor across domains

Tag Manager > Piwik PRO tag > Recognize a visitor across subdomains

Admin > Data display > Reporting identity

Note: Select the methods Analytics uses to link events to users.

Admin > Data display > Audiences

Note: Audiences segment your data according to different types of users.

Customer Data Platform* /Segments

*Customer Data Platform will be available soon on all accounts.

Something similar to audiences can be achieved through Customer Data Platform or segments.

Customer Data Platform not only allows us to segment visitors but also to activate data on them.

GA4 relies heavily on data sent with custom events and offers different scopes to users: user scope, session scope, event scope and item scope. The data can be analyzed on multiple layers in a hierarchical structure, with the user scope being the main scope. Every event and session falls under the user scope.

The hierarchy is as follows: User scope > Session scope > Event scope > Item scope.

Piwik PRO is more session-oriented and relies on data from a user’s session, which consists of custom events and lasts up to 30 minutes after the visitor’s last registered event. Unlike GA4, Piwik PRO uses the session scope as its main scope instead of the user scope. Dimensions that describe the visitor, such as country of origin, IP address or user ID, are assigned to a session.

Since there are no user-scoped dimensions in Piwik PRO, visitor details are collected based on session data. To replicate user-scoped dimensions from GA4, you can create a user ID or custom session dimensions and assign relevant visitor details to them.

Custom code (async)

Note: See also our developer documentation to find JS methods that you can apply.

Piwik PRO (tracking code)

Note: This tag is added automatically after you install our container on your site or app. It has some settings that allow you control data collection.

If you want to add Google’s tracking code, use a Google Analytics Tracking tag.

Custom event

Note: Google’s custom event has: Category, Action, Label and Value. Piwik PRO has Category, Action, Name and Value.

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Note: You can export goal conversions from Piwik PRO to Google Ads manually.

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Note: Piwik PRO has a built-in consent management tool. It works right after you install our container on your site or app.

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Note: You can take the Pinterest tag and install it as a custom code (async).

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Note: All tags in Piwik PRO are fired based on visitor’s consent. Consents are collected using our built-in consent management tool.

Click

Note: You can use a CSS selector or XPath as a part of trigger settings.

Element presence

Note: The ID Selection Method is not available in Piwik PRO.

Form submission

Note: This trigger fires a tag when the form is submitted successfully. To set this trigger on submission click only, use a click trigger.

Page scroll

Note: Piwik PRO tracks page scrolls automatically. You just need to set up reporting for it.

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Note: In Piwik PRO, you can track HTML5 videos and YouTube videos automatically.

History change (SPA)

Note: Piwik PRO tracks SPAs automatically.

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Note: In Piwik PRO, we collect JavaScript errors by default. They can be turned on or off in Tag Manager > Tags > Piwik PRO (tracking code).

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Note: We plan to release such feature soon. For now, you can use trigger conditions to achieve the same goal.

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Note: You can use trigger conditions to achieve the same goal.

Built-in variables

Note: You can use them as triggers.

Triggers > Add a trigger > Trigger type > Use a variable as a trigger condition

Note: After you create a variable, you can use it as a trigger condition.

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Note: You can use a user-defined variable: Random number.

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Note: In Piwik PRO, you can track HTML5 videos and YouTube videos automatically.

Custom JS

Note: Referring to a variable using another variable is not available yet. We plan to release it in the future.

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Note: You can use an element presence trigger.

Lookup table

Note: Available from 16.33.0

Random number

Note: This variable sets the random value from 0 to 1, including 0 but not 1.

You can use an existing custom or built-in variable inside another variable. When setting up a variable value, use {{ My existing variable }} to refer to the existing variable.

Note: Avaliable from 16.30.0.

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Note: You can debug active tags before publishing.

Triggers > Add a trigger > Multiplicity

Note: You can use this option while setting up a trigger.

Omnibug

Tampermonkey

Note: You can use it to add Piwik PRO container or just a tracking code to test things out.

Site or app ID

Administration > Sites & apps > The ID is under a site or app name

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Note: Piwik PRO doesn’t share your data with anyone.

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Note: We plan to release it soon.

Tag Manager > Changelog

Note: If you want to see user activity in the whole Piwik PRO see Administration > Settings > Audit log.

Administration > Settings > Users

Administration > Settings > Groups

Note: In Piwik PRO, you manage permissions for the entire platform: Administration, Analytics, Tag Manager, Consent Manager.

Administration > Sites & Apps > Installation

Note: In Piwik PRO, you install a container (with a tracking code). This lets you use the whole stack: Analytics, Tag Manager, Consent Manager.

Tag Manager > Settings > Import > Import settings from another site or app

Note: You can also import a container from a file.

Tag Manager > Changelog > Snapshot > Export settings to file

Note: You can also export or import container settings from a different site or app.

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Note: You can create different environments by using Administration > Sites & apps.

_paq.push([“trackPageView”]);

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_paq.push([“trackEvent”, CATEGORY*, ACTION**, NAME***, VALUE****]);

*Event category (string)

**Event action (string)

***Event name (string)

****Event value (integer)

_paq.push([“trackGoal”, GOAL_ID*, CONVERSION VALUE**]);

*Goal ID (string/integer)

**Conversion value (integer)

_paq.push([“setCustomDimensionValue”, DIMENSION_ID*, VALUE**]);

*Dimension ID (integer)

**Dimension value (string/integer)

_paq.push([“setUserId”, USER_ID*]);

*User ID (string)